New Midem post : Beware the return of the 360° Zombie

« Streaming, social media and the live sector are increasingly converging to progressively erase the existing traditional barriers of music promotion. Basically, 360° as we defined it in the early 2000s is dead, but 360° in today’s terms is growing under our very eyes, it’s just we’re not calling it like that. »

Emily Gonneau a écrit un nouvel article pour le blog du Midem : la vision 360° des majors du début des années 2000 est morte… ou non. Cette vision de l’industrie musicale continue d’exister car son destin est étroitement lié à celui de la tech.

Vous pouvez lire l’article « Beware the return of the 360° Zombie (and what that means for the music industry) » sur le blog du Midem !

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