New post by yours truly on the Midem Blog! 

“What is it about Psy, his worldwide hit and the crazy video for Gangnam Style? How did it become the world’s most liked video in Youtube history (650 million views and counting)? Is it a milestone for the industry or a new version of a one-hit wonder? Is there a magic formula for creating the world’s most viral video? Is this the way forward for artists in the future? Is this the unmistakeable sign that K-pop is the next big thing?…”

Read on HERE…